The iGaming market has dramatically shifted in recent years, with casino apps and traditional gaming apps leveraging cutting-edge innovations to transform how people engage with this entertainment sector. This revolution has created new business opportunities for developers, publishers, and operators, making it critical for stakeholders to understand the demographic trends in both markets.
This comprehensive online gaming industry analysis compares the demographics of traditional gaming apps and casino apps like Betway in 2025.
Age Distribution
Gen Z and Millennials are the biggest consumers of online casinos and traditional gaming apps, although the age brackets slightly differ. Younger demographics of players aged 18-24 years and 25-34 years dominate the casino app market as they are more likely to download Betway app and place bets on smartphones. That’s attributable to their growing tech-savviness and digital literacy paired with the increase in their disposable income. Nonetheless, players between 35-44 years and 45-64 years still hold a significant share of the casino app market, highlighting the growing adaptability and comfort of the older generation with online gambling.
In the traditional gaming app market, over 70% of the players are aged 16-24. This demographic of younger players tends to dominate the mobile gaming market, but apps with board, family, and puzzle games have more gamers over 25 years. Slightly older generations aged 35-44 and 45-54 years also account for a significant percent of the mobile gaming app market. These older generations of players also spend more on in-game purchases and add-ons.
Gender Balance
Historically, men have dominated the online gambling market. However, the gender divide has experienced a significant shift over the last three years, with female players representing over 45% of mobile casino app downloads. The change is thanks to the creation of more inclusive mobile gaming environments and targeted marketing strategies.
On the other hand, over 50% of mobile gaming app users are female, although the iGaming market workforce employs 30% of women. While women’s representation in the gaming app market is lacking due to online harassment and gender stereotype issues, female players are dominating the mobile online gaming market. This growth is attributable to several initiatives promoting a safe gaming environment for women and collaborative efforts from developers to create more relatable and immersive experiences.
Geographic distribution
The geographic demographic of online casino apps is spread worldwide, with some regions featuring a stronger customer presence than others due to economic, cultural, and legal factors. Europe is the dominant force in the casino app industry, controlling about 48% of the global market share. Countries like Germany, the United Kingdom, Spain, France, and Italy also play a crucial role in the mobile gambling market, supported by the robust legal framework in the region supporting the industry. Asia also presents a huge potential for the online casino app market, with 80% of gamblers in the region choosing mobile gaming.
Meanwhile, China features the largest population of gaming app users, estimated at over 680 million in 2024. That underlines the impact of regional preferences on traditional gaming app trends. Japan, the United States, Germany, and South Korea are also among the top 10 mobile gaming markets, powered by the rise of social games, cultural changes, certainty in the legal landscape, and ease of access.