As 2022 is taking shape, it’s time to learn about the best digital marketing campaigns that will shape the marketing campaigns in 2022. However, the marketing campaigns that will stand out this year are those that carry a powerful message, are authentic and simple. Also, those marketers who create memorable marketing campaigns for their advertising campaigns will stand out.
Here are 7 of the standout digital marketing campaign strategies for 2022.
1. The use of memes by Spotify
There is no better way for marketers than to connect with their target audience in a language that they understand. You can cause massive ripples and storms online when you choose the best memes and incorporate them into your digital marketing campaign strategy.
2. The use of Braille bricks by LEGO
This ad is for audiences who are visually impaired and it’s what inclusivity at its best is all about. Online, Braille bricks have been used to help children and others who are visually impaired to learn and also play. The thing here is about inclusivity.
3. The Last Mile ad by Volkswagen
This is an ad that speaks to and engages your target audience. Especially for those who have owned a beetle in the past, this online marketing campaign is touching, and especially when paired with those illustrative styles, the result is enjoyable and engaging for the viewers.
4. Iconic Mother’s Day Poster by Chanel No5 ad campaigns
This is an advert which was used to promote a perfume and it worked properly. The messaging tapped into the feelings of moms and resonated with them in a way in which they all share and understand. The advertisers used a simple drawing to achieve this goal.
5. The Best Men can be an advertising campaign by Gillette
The advertising message acknowledges the problem that men have faced with their beards, and they state that they have been a part of the problem. Gillette decided that they will use this advertising message to show what men can truly be by embracing their weaknesses and strengths, then standing up for what they believe is right.
6.25,915 Days Marketing advertising by Reebok
This ad makes one of the best in 2022 as it emphasizes the need for human beings to live at their fullest every day. It’s an ad that talks about the power of emotional connection in everyday lives.
7. Find Your Reason campaign by Fitbit
This advertisement showcases real stories about people who have achieved success by incorporating Fitbit into their everyday lives. This message resonates well with the targeted audience.
Digital Marketing Tips
Tip 1: Update your Website (ASAP)
Do not start the year with an old dysfunctional website. Doing so would be like wearing an old unwashed uniform to your big first client meeting.
Tip 2: Ensure that your website is mobile-friendly
Due to the COVID pandemic, the use of mobile devices has sharply increased in 2020. It is very important that your website be mobile-optimized.
It will make the user experience easy and convenient for customers. Time flies when you’re having fun or a good time, and that’s what you want for your users.
Tip 3: Focus on the user experience (UX)
According to Google, users show that they prefer sites with a great page experience. It makes sense because who wants to spend hours struggling online right?
Tip 4: Create Content to Answer Your Users Questions
The best and most engaging content always answers your users’ questions. If a user feels that they aren’t finding the answers to their questions, they’ll leave.
You want this content to either inform or add value to the users’ experience and ultimately help solve their problems.
Tip 5: Take advantage of Paid Ads (If you haven’t already)
Traditionally, businesses have used radio, tv, print, or other forms of media to boost their business’ exposure. However, the pandemic has affected the effectiveness of most of these platforms. Digital has been the least affected of these and has in fact improved during the pandemic.
To lower costs and increase returns, businesses are allocating less to their traditional marketing strategies and more to their digital marketing strategies.
Tip 6: Try New Marketing Tools
New programs and approaches are helping businesses achieve optimization and streamlined methods.
Consider using these digital marketing tools and platforms in 2021 (if you aren’t already):
- CRMs – Customer Relationship Management Systems: Keep your contact, sales, and customer engagement process well managed.
- Analytics and reporting software – help you know exactly what kind of results you’re getting so you’re spending your time and budget on the right things.
Conclusion
For a digital marketing strategy to be successful, you should ensure that it resonates with the targeted audience. It needs to be authentic, simple, and straight to the point. It needs to be memorable for it to find a space in the hearts of the recipients. The above 7 online marketing campaigns of 2022 have been told out and can help you understand how to come up with the best advertising campaign that delivers results.
