To create landing page animations that engage with your visitors and maximize conversion rates, you should learn how to create vector animations. If you’re unsure how to create vector animations, you can download one of the free vector animation software suites that are available. You can also use online software that exports vector animations to create them directly in your browser, so you don’t have to download the new software on your app.
Bit first, let’s find out what are vector animations. These are animated shapes, like a circle, rectangle, or even a square, that move according to a formula. By using them in different combinations, you can create complex animation that you can use anywhere online. This animation type is popular and is considered good practice for making animations that move faster.
With vector animation, you can create sequences that move on your website by changing the length of their axis of rotation. These are popular in websites, social media, e-commerce, and online games. It’s also possible to share these animations on websites and even through mobile apps. There are both free and paid versions of vector animation software available on the web. You can buy both or use a free version that will work on Windows and Linux operating systems.
If you are interested in creating and sharing vector animation, try to use online software, because you’ll need to upload or create a vector illustration, and manipulate it to set it in motion. This is an excellent way to save a lot of time because you won’t have to type the same code each time, especially if you make a lot of these animations. You’ll have to use your imagination to create the same sequence.
Next, let’s focus on some of the benefits of vector animation for your website so you can see for yourself they are worth your time and attention.
Benefits of using vector animations
Here are some of the most important benefits of using vector animations in your landing pages.
Vector animations are responsive
While regular animation may not be responsive, vector animation is responsive. This means that if you’re not responsive, the design won’t work properly or it may break. When creating your landing page animations, you should choose an animatable function that responds to a change in a user’s field of vision.
These animated elements allow you to show and hide elements that are dynamic. In the example above, you can see how they animate to interact with the cursor and interact with other elements in the design. This is a very effective way to use your site’s interface in an interactive way.
Vector animations are lightweight
This animation type requires less bandwidth and allows you to use higher-resolution images and animations on your website, which means you can have more detailed images and animations. You can have complex animations without using a lot of resources or having to upload photos.
Although vector animations are better for low-bandwidth sites, you can still use them on medium-bandwidth websites. It may depend on the type of images you use.
Vector animations increase time on site
In this age of speedy access, it is important to have as many seconds on a web page as possible to make your visitors want to keep scrolling. As such, they do not want to wait for the progress bar to finish. If the progress bar is too long, then you will lose visitors and this can cost you a lot of time and visitors. However, if you show it very fast, your visitor won’t be put off by it and it won’t have an effect on their page speed.
If you have a page that involves some complex functions, you can create a smooth transition, but if you have a lot of pages with complex animations, you can slow down the page speed. If you do this, it will still be worth the investment because you’re showing a lot of animations to your visitors.
Vector animations increase interactivity
This is because each step of the animation is exactly the same, so users don’t need to wait for the next step. If you have a slow animation, it will affect the user experience. They will not have any response to the next step, which is the last one on your page.
This also means that it’s not as time-consuming to animate a loop and you don’t need to create a lot of different steps. The system is usually set up to animate one step at a time. This way, the user sees a continuous progression.
If you have a page that involves a lot of scrolling and more complex animation, you should always put a cool-down period between each step. This will allow your visitor to interact and the animation to stop if they want to take a break.
At this point, you should have a better idea of the types of effects that vector animations can have on your website and why they are worth the effort. You can get started today and watch your conversion rates increase!