In today’s modern world, having a great digital transformation strategy is absolutely essential. This is because there is such a high level of competition, you truly have to do everything in your power in order to stand out from the crowd. The difficult part can be knowing what you should do in order to ensure a successful digital transformation. This is why this blog has been created to outline a whole host of great success stories as well as the different ways that you can learn from them. Read on now in order to learn all about it.
Virgin Atlantic Cargo
The digital transformation of Virgin Atlantic Cargo contains a lot of lessons with regards to how the aviation industry can use this opportunity to truly transform what they have to offer. The airline was lucky that by carrying cargo-only flights, they were able to survive worldwide coronavirus-mandated shutdowns, and then found digital solutions to deal with the ensuing supply chain crisis. It’s worth following the ins and outs of this company to see how they succeed.
IKEA, known for their large warehouses and their assemble-yourself furniture, has had an amazing digital transformation over the past few years. They made the key decision to hire Barbara Martin Coppola, who had experience working with Google and Samsung, to accelerate their digital offerings, making sure that IKEA was able to compete in a crowded market while retaining its successful international image.
Microsoft’s move to cloud computing is an amazing lesson in corporate evolution. Just over a decade ago, Microsoft used to sell their software in boxes or offer in-person installations. Now, thanks to the power of the cloud computing, they can offer their products seamlessly over the web. They also developed their amazing cloud computing software SharePoint, allowing people to communicate easily over the web.
There was a time, not long ago, when a business such as McDonald’s didn’t see the need to have delivery options. As the most popular fast-food chain in the world, their stores were popular enough by themselves without the need for any digital options. Nonetheless, they have now actually embraced food delivery, using apps, digital kiosks or third parties which allow people to have a variety of options when it comes to placing an order. As a result of this digital transformation policy, McDonald’s has definitely strengthened the core of its brand.
If you need to learn about one of the best digital transformation strategies around, it is definitely worth learning about what Hasbro, the world’s biggest toy retailer, did to succeed. Between 2013 and 2019, their digital transformation strategy managed to increase the stock price of the company from $36 in 2013 to an amazing $106 in 2022. This was a difficult process for the company, costing them a lot of money and taking them several years to compete, but their success shows that if you do stick with digital transformation, there can be a whole host of benefits involved in the end.