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Why are Sales Enablement Tools so Popular?

by Moeen

In the last couple of years, an emerging trend of the use of sales enablement tools has surfaced’. These have proven themselves to be so reliable that many businesses sales teams have made the use of these tools a priority and mandatory. It is due to many reasons but the extreme ease of their use and their quick turnover rate are two of those reasons.

These tools have completely converted the face of sales marketing, making customer understanding and reach easier, while also making it overwhelming at the same time.

Let us look at 3 reasons seen as the major propelling force behind the ‘Sales enablement tool;

1. Customized message for all customers

We all know that it’s the first impression that counts in the corporate world. The sellers have to work hard towards that first impression that all customers fall ‘hook, line, and sinker. This is why it is a widely known fact that customer acquisition is far more difficult and expensive than customer retention. For this reason and this reason alone, it is why the sales representatives trim and tailor the content of their messages or emails or conversations for what is appropriate for both; new customers and returning customers.

The required trimming and tailoring can only be successfully done if and when the sales representative is prepared for it. There are two ways to do this; by understanding the customer’s wants and also listening to what they are trying to convey to you. All of these requirements can quite easily be completed by using technological tools, like the content camel.

2. Virtual selling

It is mistakenly believed that the bulk of sales work shifted to virtual selling when the global pandemic hit. This is half the truth. As research shows that a sales representative’s first contact with a client is 70-80% of the time never direct. It is mostly exchanging emails, phone calls, text messages, etc. Then only those clients who are impressed by it all make an effort to move it forward. It includes having a conversation, meeting, or whatever face-to-face to further it along.

These clients made a small number of almost 20-30% of the total outreach. There are tools to make these outreaches extremely easy for the seller by the tools provided. This is why it is crucially important to provide sellers with them to improve their virtual selling. Hence improving the ratio of face-to-face interaction with their buyers.

3. Coaching for all

The employees are dependent on their employers and their companies for providing them with the needed resources. Technology is a fast-changing process, keeping up with this trend is a difficult motion. In some cases, a department can move forward for a little while without keeping up with the latest digital out, but departments like sales are not so lucky. If the Sales department does not adapt quickly to the technological changes they will lose customers like water.

This is why it falls upon the company to avoid these drastic problems by providing lessons, seminars, and coaching on these tools. It is also to make sure that the sellers are up-to-date with the latest technology. It will allow them to provide their best and remain at the top of their game.

Moving forward

‘Sales enablement tools’ have been a hot topic for quite some time. Top organizations have been using them to equip their sales force with the right amount of information and resources. The result is better targeting, more leads, increased revenue, and, ultimately, the success of a business. 

So, if you, too, want to increase your sales and make your business a success story for others to learn from, select one of the best sales enablement tools. There are many types of sales enablement tools available. You should study these types and then select the one that meets your company’s requirements. Also, don’t forget to do a comparative analysis of top sales enablement tools. Make sure Content Camel is included in the list of tools you are considering, as it is one of the best sales enablement software out there. 

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