When creating quality SEO content there are several elements you need to take care of to get a better search ranking. These 7 useful tips will help you achieve that.
Create High-Quality Content
First and foremost, you need to work on delivering quality content on your website. There are three features in total that will increase the quality of your content:
- It needs to be original
- It needs to be relevant
- It needs to provide real value
Original content is the content built from scratch. You need to find a way to use several different research sources while staying unique and avoiding plagiarism. Learn how to use your own voice to create original content.
Relevant content aims to be in-tune with your audience’s search intent. Customers are looking for quick and efficient answers when they go to Google.
Valuable content is all about share-potential and usability. Every content piece you upload needs to provide value.
Target Relevant Long-Tail Keywords
If you want your content to get a better ranking on Google, you need to learn how to use SEO keywords properly. For example, if you own a small business and want to gain higher traffic, higher conversion potential, and lower competition, you should focus on using long-tail keywords. Your main keyword needs to be a long or mid-tail phrase containing 3 or more words. When creating a perfect keyword, focus on local context and added boost.
Long-tail SEO keywords are beneficial if you want to use PPC ads in addition to your SEO strategies. To make them reach their full potential, you have to create keywords that are niche-specific. Lastly, make sure to conduct keyword research to find adequate terms.
Optimize Page Structure, Titles and Meta Descriptions
Ranking high on a search engine is your ultimate goal and to reach it you need to technical knowledge. Here is a simple and easy-to-follow explanation of what you need to do:
- Firstly, use HTML elements to optimize your site. These elements let the engines know about the hierarchy of your structured content.
- Optimize your title tags for search. These titles appear in the search results. You should aim to create ones that are less than 60 characters long and they need to contain your keyword.
- Optimize your meta-descriptions. These descriptive snippets positioned below the titles should be less than 155 characters long and they also need to have your main keyword.
Optimize Your Page Headline for Search
As an expansion of the previous tip, this one also has to do with optimization. In addition to optimising the content itself, you also need to optimise your page headline. These are some factors you should keep in mind:
- Your headline has to include your main keyword
- It has to invoke some kind of action or emotion
- It needs to have a high engagement score (above 60)
- It needs to be unique
As your small business keeps growing, you will be able to start expanding your team. That way, you will be able to save a lot of money by investing in experts who can do specific tasks and allow you to focus on creating content. If you need help recruiting adequate people you can always turn to professionals such as True Recruit to help you out.
Optimize Your Image Alt Tags
Most companies tend to forget about the importance of visual content. Articles that include images in their content gain up to 94% more views than those that don’t have any images. Helping people associate keywords with images can attract huge traffic to your website. So, make sure to optimize every image on your site and upload quality SEO content.
Create Internal Link Networks
An internal link network is a great strategy that makes your website visitors stay on your page longer. Here are several main types of internal links you can use:
- Link blog content to other blog content
- Link category pages to other categories
- Link products to products, or products to categories
- Link blog pages to products and category pages
Build External Links
Though internal links may be important, you shouldn’t forget to build external links either. Search engines use these external links in the process of ranking your content. If many people link to a page, then it has to be a good one with lots of useful stuff.
Overall, if you stick to these 7 core tips of SEO content creation, your website will surely gain a larger traffic and conversion rate.